Hello, welcome
Belo Horizonte, Brasil

I'm
Júlio César

Product Manager Interfaces are relationships

Designer, Product Manager and Digital Marketing Specialist with over 25 years of experience. Founder of Flip Lab, Marketing Agency. I help brands build memorable identities, intuitive products and strategies that convert.

JC

Call me
Julinho

Júlio César — avatar 3D

Experience is about what you remember

25+
Years of experience
Drone robô
Robô Z01-LUV

What I do

Services

View projects
[01] UX · UI Design
User researchWireframesPrototypingDesign system
[02] Product Management
RoadmapBacklog refinementDiscoveryOKRs
[03] Branding
Visual identityLogo designCreative directionBrand guidelines
[04] Digital Marketing
SEOGrowth hackingSocial mediaPerformance
[05] Web Design
Landing pagesWebflowResponsiveConversion

Differentials

Why choose
me?

My process
[01]

360° vision

I work simultaneously as Designer, PM and Marketing Strategist. I see the product in its full complexity — from user experience to business impact.

[02]

25 years of practice

A long track record means recognized patterns, lessons already learned and ingrained know-how. I deliver creative maturity in every project.

[03]

Design with purpose

I don't make beautiful design for design's sake. Every aesthetic decision carries strategic intent, traceable to business objectives and real metrics.

[04]

Long-term partner

I build lasting relationships with clients. Flip Lab exists to be the creative and strategic arm of brands that believe in consistency as a competitive advantage.

Career

Professional
experience

Full résumé
[01] Designer & Founder Flip Lab — Marketing Agency 2015 – Present
[02] Product Manager Digital Projects · SaaS & E-commerce 2012 – 2015
[03] Senior UX/UI Designer Digital Agencies and Consulting 2006 – 2012
[04] Graphic Designer Studios and Media Outlets 2000 – 2006
[05] Career start Graphic production, editorial and visual identity 1999 – 2000

By the numbers

Concrete
results

View projects
26+
Years of experience
420+
Projects delivered
3+
Integrated disciplines
98%
Satisfied clients
30+
Industries served
12+
Years with Flip Lab

Methodology

How I
work

Start a project
[STEP 1] Diagnosis

An in-depth conversation to understand the business, objectives, audience and challenges. Here I define whether I can truly help — and how.

[STEP 2] Proposal

A clear scope, realistic timelines and a transparent estimate. No surprises along the way — just alignment and trust.

[STEP 3] Creation

Work happens in short feedback cycles. You follow every step, influence decisions and are never left in the dark.

[STEP 4] Delivery

Organized files, complete documentation and post-delivery support. The project ends; the partnership continues.

Selected work

Projects &
Cases

View all
Flip Lab

[01] — Branding, Design System & Site

Flip Lab — Rebranding, Visual Identity & Website

Complete agency identity rebuild, from strategic concept to the design system applied across all digital and physical channels.

Branding Design System Creative Direction WordPress
See full case
SaaS

[02] — UX/UI · Product

SaaS Platform — Gift Card

Full redesign of a B2B & B2C platform focused on churn reduction, improved new-user activation and increased monthly retention.

UX Research UI Design Product Figma
See full case
E-comm

[03] — E-Commerce

E-commerce — Growth Strategy

Integrated digital marketing strategy for a fashion e-commerce, combining brand identity, performance and automation to scale revenue.

Growth Performance SEO Automation
See full case

Testimonials

What clients
say

"Júlio is an extremely competent and dedicated professional. He understands and translates the wishes and needs of his clients in the best possible way. He always presents creative and effective proposals that deliver excellent results."

Cris
Cris Carneiro
Visual artist and journalist

"The work Júlio carried out was fundamental to keeping the newspaper alive and relevant, delivering quality information to readers across Brazil and the world. He is undoubtedly a top-level professional — committed, competent, and someone who leaves his mark wherever he goes."

EA
Edcley Araújo
Record

"It is very easy for me to recommend Juju. Despite being friends for decades, we have also worked together in different personal and business projects. He is driven by his people-first solutions. He has always spoken about how people are by far more important than projects and products and should be the main point of attention."

NP
Neilor Pereira
Tempario

Frequently asked questions

FAQ

Do you work with clients outside of Belo Horizonte?
+

Yes. I serve clients throughout Brazil and some international projects. The entire process takes place remotely, with video meetings and organized digital deliveries.

What is the average project timeline?
+

It depends on the scope. A visual identity project takes an average of 3 to 6 weeks. A full website, 6 to 12 weeks. Product or marketing strategy projects are ongoing and we agree on monthly cycles.

Do you work with monthly retainer contracts?
+

Yes. For clients who need ongoing design and strategy support, I offer monthly plans with a defined scope. This is the preferred format for those seeking a long-term partnership.

How does the payment process work?
+

I work with 50% upfront at the start of the project and 50% upon final delivery. For larger projects, we negotiate intermediate milestones. I accept bank transfer, PIX and credit card.

Can I hire just one discipline (design only or PM only)?
+

Yes. Although my differentiator is the integrated vision, I take on projects focused on a single area. What matters is that the work has clarity of purpose and measurable impact.

Next step

Let's build
something amazing
together?